Kupu means 'word' in te reo Māori, and words hold mana. They connect us to our roots, our values, and our identity.

The KUPU Collection brings the beauty of te reo Māori into everyday wear with elegantly engraved 3mm bands in premium vermeil gold and recycled sterling silver. Each ring carries a meaningful kupu – Whānau (family), Aroha (love), Kia Maia (be brave), Kia Kaha (be strong) – designed to remind you of what matters most.

Handcrafted with manaakitanga by AWA Designs, a Pakihi Māori-owned business committed to celebrating culture, empowering identity, and creating truly size-inclusive jewellery (US sizes 5–15) for everyone.

Choose your kupu. Wear it with pride.